Ad Safety Campaign Shuts Down After X Lawsuit, Citing 'Drained' Funds
Briefly

GARM, the Global Alliance for Responsible Media, closes due to legal and financial strain from recent controversies and distractions misrepresenting its initiatives. Advertisers faced brand risk from ads appearing near inappropriate content despite being unconnected.
X CEO Linda Yaccarino supports GARM's shutdown, suggesting it prevents monopolization of content monetization. The lawsuit filed by X names GARM's creator and major advertisers, alleging antitrust violations and potential repercussions for advertisers boycotting X.
Read at PCMAG
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