McDonald's has launched a focused outdoor advertising campaign that spotlights its breakfast menu through visually striking close-up imagery of food items. This creative approach minimizes branding, banking on the audience's familiarity with the products. Complementing the outdoor ads, short films set to cinematic music will showcase the food, while radio ads cleverly use evocative language to trigger breakfast cravings. The campaign will also extend to television, social media, press, and in-store activations, reflecting a bold yet minimalist strategy in the advertising landscape.
To coincide with the posters, there will also be a series of 30-second and 10-second films set to cinematic music, with each short lingering on close-ups of the food.
Across out-of-home, the campaign takes a minimal yet bold approach, with large, macro images of McDonald's Breakfast dominating large-scale placements.
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