Asos's new 'Inspired By' platform explores fashion inspiration in unconventional locales, illustrated by a yearbook from a car boot sale, showcasing four major trends.
The campaign reflects research indicating 90% of Asos's target audience seeks fashion inspiration beyond catwalks, signaling a need for the brand's creative flexibility.
Asos's innovative 360 campaign includes various media formats like cinema, social content, and live events, aiming to redefine how fashion is conceptualized and shared.
The recognizable new identity for Asos's campaign emphasizes evolving consumer interests while marking a creative shift in the brand's marketing strategy.
Collection
[
|
...
]