X's new lawsuit against the Global Alliance of Responsible Media has caused buy-side sources to reconsider future investments in the platform.
Elon Musk's statement 'We tried peace for 2 years, now it's war' signals a shift from his previous conciliatory stance on brand safety and advertiser relationships.
The lawsuit raises concerns for advertisers on X, prompting them to rethink their engagement strategies and evaluate the platform's alignment with their brand values.
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