Ad buyers double down on Walmart's retail media business as it steps out of Amazon's shadow

"Walmart Connect's capabilities are certainly among the best in the retail media landscape, if not, call it tied for the best with Amazon and maybe of other players in that stratosphere."

"It's just that their sheer physical and digital footprint is one that really can't be denied, with more than 4,600 retail units in the U.S. compared to Target's nearly 2,000 stores."

Read at Digiday