In 2024, brands and creators flock to Fortnite Creative. New agencies facilitate partnerships. Reminiscent of YouTube's early creator platform days.
Epic Games revamped Fortnite Creative, introducing Unreal Editor tool and 40% revenue share for creators. $320M paid out in first year to creators.
Fortnite Creative attracts digital creators and brands. Total playtime evenly split with Battle Royale mode. Player count consistently high, reaching 11M peak.
Despite CEO's dislike for ads, 'Fortnite' becomes brand playground as more users engage. Marketers capitalize on growing Fortnite Creative audience.
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