So, if TikTok is banned, I imagine it will be a big blow to any company that advertises anything. But why focus on beauty and fashion brands in your story? How has TikTok become particularly important to those industries?
Brands say you don't have to have the celebrity or recognizable person to kind of front flaunt their product. For a lot of smaller brands, it's the founder who's saying, 'Hey, I developed this.' There's a lot of jokes, there's just a lot of funny voices.
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