The recent TikTok trend of 'letting Gen Z write the marketing script' showcases humorous cross-generational marketing where older spokespeople attempt to deliver Gen Z slang.
Businesses participating in this trend reveal a mix of delightful and awkward results, demonstrating the challenge of bridging generational communication through advertising.
While some clips effectively capture the essence of youth culture, others leave viewers cringing at the execution of their older scripts, raising questions about authenticity.
This collaboration highlights the charm of local businesses embracing new marketing strategies, showcasing how they can engage with a younger audience in innovative ways.
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