A new studio is turning to brands to fully finance TV shows as Hollywood trims budgets
Briefly

In the '60 Day Hustle,' brands like BetterHelp and Chime are not just sponsors but integral to production, reflecting a shift towards brand-driven entertainment.
Michelle Delamor commented, 'We're very much in a skip-ad era... interesting brands want to get into entertainment in a way that isn't as passive as product placement.'
Read at Business Insider
[
|
]