"The cookieless conversation is definitely a topic of interest among marketers, but not all of them are acting on it," said Ram Padmanabhan, who leads Havas Media's CSA data and tech division in North America.
Maybe they've got a plan up their sleeve, or putting trust in their agency to hold all the answers. Perhaps it's more nuanced; some may have attempted to prepare, only to realize there's a limit to what they can do, especially when the sandbox itself isn't even finished, and there are countless alternative solutions up in the air.
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