A guide to W-shaped attribution for better insights - London Business News | Londonlovesbusiness.com
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from London Business News | Londonlovesbusiness.com5 months ago
In the W-shaped attribution model, advertisers can gain clearer insights into which interactions truly drive performance, enabling more effective resource allocation.
London Business News | Londonlovesbusiness.comhttps://londonlovesbusiness.com/a-guide-to-w-shaped-attribution-for-better-insights/
W-shaped attribution differs from linear attribution by focusing on the first interaction, lead creation, and final conversion, providing a clearer picture of customer touchpoints.
London Business News | Londonlovesbusiness.comhttps://londonlovesbusiness.com/a-guide-to-w-shaped-attribution-for-better-insights/
Read at London Business News | Londonlovesbusiness.com
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