Product advertising involves you marketing a product or set of products instead of marketing the brand itself. Deciding whether to market a product or the brand itself depends on how much exposure the brand has had, how well known the brand is, and other business drivers like companies wanting to push a new product line.
Marketing specific product instead of the brand allows you to increase customer reach, push sales of a product or product line, increases demand, build awareness of your company and brand, and adds healthy competition.
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