"If you want to start a newsletter, whether on behalf of a large business or your personal brand, I've built you a guide filled with data, expert advice, formats, and topic ideas."
"B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you're alerting existing customers to sales or other events."
"The value of B2B newsletters is typically self-contained - that is, your audience can read your B2B newsletter and get something out of it without having to click out."
"B2B newsletters are an exercise in trust-building, and they require long-term nurturing and planning. It follows that your content strategy has to be reader-focused, not brand-focused."
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