Aaliyah Arnold's BossUp Cosmetics, especially noted for its viral color-changing lip oil, plans to expand its reach to major retailers like Sephora and Ulta Beauty.
Currently, thanks to viral marketing on TikTok, BossUp has sold over 500,000 units of its popular color changing lip oil, making significant waves in the cosmetics industry.
Arnold manages all aspects of the business, from email marketing to product photography, highlighting her hands-on approach as a young entrepreneur running a family-led cosmetics startup.
The demand for lip oils is surging, with U.S. sales rising 59% this year and significant growth projected in the global cosmetics market, which is set to reach $446 billion by 2030.
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