91% of Marketers Swear by Marketing Automation-Here's Why You Should Too - jeffbullas.com
Briefly

Marketing automation streamlines repetitive tasks, maximizing efficiency and allowing marketers to focus on building vital connections with their audience and achieving their goals.
As marketing automates email campaigns and social media tasks, it transforms workflow by enabling teams to allocate more time for strategic activities like brainstorming future campaigns.
Despite perceptions of marketing automation being impersonal, it enhances customer personalization by tracking behavior and preferences, delivering tailored content that resonates with leads.
Read at jeffbullas.com
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