Entrepreneurs must move beyond expecting word-of-mouth to sell their products and actively engage in marketing to capture customer attention.
Building personal visibility by connecting with customers through networking opportunities is essential in establishing a loyal customer base and enhancing business credibility.
Showcasing innovative solutions and gaining credibility with expert endorsements transforms customer perception from mere price comparison to loyalty and peer discussions.
Simplifying communication is critical; businesses should avoid technical jargon and provide relatable content that connects with customers on a personal level.
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