With a new emphasis on authenticity stemming from the advent of artificial intelligence and deep fake technology (thank you Taylor Swift!), 2024 might be the year that Influencer Marketing is forced to change shape, evolving from a 'show metrics' tactic to a better way to foster real, meaningful, human connections.
More and more consumers demand genuine stories from brands and influencers alike. This trend is especially pronounced among Millennials and Gen Z audiences, who prefer 'genuine and homegrown' content over polished, flawless presentations.
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