In the world of experiential marketing, promoting the whole life cycle of the experience is just as important as excellence in execution.
True 360-degree event promotion principles embed event promotion in overall experience design from the start, collaborating across specialized skillsets for a powerful brand experience.
Developing an effective promotional strategy for a brand experience is not a standalone task and not one to be handled by a separate task force.
Start with comprehensive communications planning as the foundation for successful event promotion, tailoring messaging for specific audiences and objectives.
#experiential-marketing #event-promotion #brand-experience #communication-planning #marketing-strategy
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