50 million people have stopped buying luxury brands like Dior and Burberry after 'broken promises' to customers
Briefly

"Since 2019, there's been a high price increase across luxury without a corresponding increase in innovation, service, quality, or appeal that a luxury brand should provide. This year, that really hit consumers, and we felt the full impact."
"Get back to books, make products more inspirational, make the shopping experience marvelous. You need to constantly meet consumers at a new angle and surprise and delight them."
Read at Fortune
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