"Some DTC brands at agency Wpromote saw a 10% lift in conversions compared to traditional TikTok campaigns."
"Since its October launch, brands have flagged inconsistent performance with TikTok Smart+-some even pulled their campaigns-and the tool's lack of detailed revenue data beyond basic metrics like impressions and conversions has made it tough to gauge its true effectiveness."
"Meta's ASC system offers more levers for advertisers to fine-tune campaigns, zeroing in on top-performing creatives and investing in those with the most potential."
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