When I first started, I followed a bunch of marketing gurus like Russell Brunson and Gary Vaynerchuk. They both have totally different styles - Russell is all about sales funnels and direct response marketing, while Vaynerchuk is the king of social media branding. But here's the thing: Despite their differences, they both agree on one thing - creativity and innovation are non-negotiable.
If you want to stand out and achieve extraordinary results, you have to be willing to break away from the norm and try something different.
Local influencers might not have millions of followers, but what they do have is a deep connection with their community. These influencers are trusted voices in their circles, and that trust translates into higher engagement and more genuine interactions with potential customers.
I took what I learned from Russell and Gary and made it my own. I didn't just copy what they were doing; I adapted it to fit my style and my business needs.
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