Marcelo Pascoa, Coors Light's VP of Marketing, reveals the brand's strategy behind launching their biggest campaign of the year with a deliberate typo of the word "refreshment". This humorous error, appearing on major platforms like a Times Square billboard and The New York Times, elicited mixed reactions online, reflecting the public's awareness of brand humility. Following the blunder, Coors Light responded with a limited-time product named 'Mondays Light' aimed at addressing the post-Big Game blues. The incident emphasizes the brand's commitment to a chill lifestyle, acknowledging mistakes as part of the journey.
Coors Light embraced an embarrassing typo in their marketing, using it as a lesson in humility while launching a related campaign to promote a chill mindset.
The brand's misspelling of 'refreshment' sparked public reactions ranging from concern to humor, highlighting that even iconic brands are not free from mistakes.
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