According to a study by FTI Consulting, 92 percent of professionals reported being more likely to trust a company whose senior executives are using social media.
A strong personal brand isn't about self-promotion - it's about sharing value, solving problems, and inspiring action.
Jen Rotner emphasized the 99/1 rule: 99 percent of people consume content on LinkedIn, but only 1 percent are actively creating it.
The algorithm rewards creators who show up often, authentically, and with variety, according to Jen Rotner of Elite Creative.
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