#executive-communication

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#presentation-strategy #decision-making #cognitive-overload #corporate-presentations #linkedin-strategy
Productivity
fromFast Company
2 days ago

We need to kill the bloated 100 slide 'Frankendeck'

The 100-page slide deck, or 'Frankendeck', hinders decision-making by overwhelming executives with unnecessary information.
Social media marketing
fromInc
1 month ago

How CEOs Are Generating 7X More Impressions Than Company Pages on LinkedIn

Executive leaders on LinkedIn now build company trust more effectively than brand campaigns, with CEO posts generating 7 times more impressions and 4 times more engagement than brand-led content.
Marketing
fromEntrepreneur
1 month ago

The Planning Mistake That Sabotages Marketing Teams

Planning marketing strategy in January causes failure; executives require revenue-focused language, proven content deployment, and quarterly presentations instead of annual plans.
fromBusiness Insider
11 months ago

I worked with Mark Zuckerberg, Brian Chesky, and other Big Tech execs. Here's how I made sure I had an impact in the room with them.

I learned early in my career to listen carefully and reflect the specific words that executives use back to them - a method sometimes called "linguistic mirroring."
Growth hacking
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