5 Myths About Young Shoppers and How Retailers Can Reach Them | Entrepreneur
Briefly

"Younger shoppers prefer to shop in-person rather than solely online. Our survey reveals they enjoy interacting with brands digitally, but ultimately head to stores for purchases."
"Retailers aiming to connect with young shoppers need to focus on providing expert guidance in-store, rather than relying on gimmicks. They crave knowledgeable staff who can assist with informed choices."
Read at Entrepreneur
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