Digital marketing funnels potential buyers to purchases, involves customer data analysis, SEO trends interpretation, and sales driving strategies.
Various paths exist to enter digital marketing careers, including focusing on search engine optimization for viable career options.
Highlighted digital marketing courses include Google's Professional Certificate, HubSpot's course, Moz Academy's SEO Starter Pack, and Semrush Academy's Digital Advertising 101.
Google's certificate course offered via Coursera covers a wide range of topics, takes approximately six months to complete, and costs $59 per month for a subscription.
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