The entrepreneurial spirit among Gen Z and millennials is strong, with 48% of Gen Z and 44% of millennials engaging in side hustles, motivated by independence and change.
As Gen Z and millennials redefine the American dream, they see business ownership as a pathway to financial stability, with a potential income that surpasses salary limits.
Side hustles provide an opportunity for young entrepreneurs to test their business ideas, allowing them to gain traction and evaluate the market before committing full-time.
Social media has significantly influenced younger generations' desire to start businesses, offering tools for brand awareness and online presence that facilitate entrepreneurial success.
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