40 Marketing KPI Examples to Track Performance in 2025
Briefly

The article emphasizes the importance of Key Performance Indicators (KPIs) in marketing, highlighting how they are crucial for measuring the success of marketing campaigns. KPIs are defined as quantifiable metrics that monitor progress against core business objectives. By tracking these indicators, businesses can validate their strategies and ROI, making necessary adjustments to optimize performance. The text assures marketers that with the right KPI tools, maintaining transparency and communication around data can significantly improve team operations and outcomes in marketing efforts.
Marketing KPIs are measurable metrics your company can track to gauge performance over channel-specific marketing activities, proving ROI of campaigns to help adjust strategies.
If the metric tracks your performance over a key business process or objective, it's a KPI; otherwise, it's merely a business metric that lacks impact.
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