4 ways to drive leads and measure success through smarter use of your PR coverage

PR is not just about generating headlines; it’s about ensuring those headlines work hard for your business, driving meaningful engagement and measurable outcomes.

While visibility remains important, it’s no longer the sole benchmark of success. Businesses need PR to go further, supporting their marketing and sales efforts.

The challenge isn’t just getting coverage; it’s about making that coverage work harder through the right channels and aligning it with broader business goals.

Good coverage with smart strategy behind it is better, as it turns PR efforts into real, measurable value for the business.

Read at The Drum