American politicians are now seeking to harness the creator economy, understanding that social media influencers wield significant power over young voters and public opinion.
As political campaigns adapt to the digital landscape, they must engage directly with younger demographics through the channels that resonate with their lifestyles.
The emergent nature of digital third places offers politicians unique opportunities to cultivate community among voters, a key component of mobilizing support in the current climate.
By integrating with the creator economy, campaigns can leverage viral content and adapt traditional outreach strategies to effectively resonate in today’s digital culture.
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