"Today's audiences don't just want to buy from a brand. They want an experience to go along with it. And while strategies like transparency and smarter prep for sales calls can go a long way in boosting your sales numbers, the brands that achieve the greatest lasting success often focus on creating an unforgettable experience for their customers. What does an unforgettable experience actually look like?"
"In an increasingly digital world, giving customers the ability to go hands-on with your brand through an in-person experience can make a lasting impression. Research from Event Marketer found that 66 percent of event attendees feel more positive about brands after interacting at live events, with 56 percent of 2024 event attendees also reporting they planned to go to more events in 2025. The right type of hands-on event can vary depending on your niche."
Audiences expect experiences alongside purchases rather than transactional interactions alone. Hands-on, in-person events drive positive brand perceptions and encourage future event attendance, with 66 percent of attendees feeling more positive and 56 percent planning more events. Event formats should align with the brand’s niche, using product demos or pop-ups for consumer-facing firms and conferences for B2B. Well-designed experiential moments generate social sharing that amplifies reach and conversational momentum online. Strategic partnerships strengthen execution and help deliver higher-quality experiences. Transparency and better sales-call preparation also support improved sales outcomes and long-term success.
Read at Inc
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