Conversational marketing is a strategy to engage your customers in a personalized, two-way dialogue via direct messages, live chats, or chatbots. Instead of talking at them (as can be the case with traditional marketing approaches), conversational marketing focuses on communicating with them.
If [your customer] never [knows] you're around, you're not having a conversation. You're just messaging out there hoping that you just capture a little bit of their mind share.
When brands take the opportunity to have meaningful conversations with current or potential customers, they can create deeper connections. Consumers take time. They want to build that connection with a product.
Conversational marketing creates an opportunity for customers to feel seen and get their questions answered in the moment. These real-time conversations yield valuable insights that can help your business improve customer satisfaction.
#conversational-marketing #customer-engagement #personalized-communication #marketing-strategies #customer-relationships
Collection
[
|
...
]