In December 2005, it was reported that the stunt was masterminded by the Vancouver ad agency Rethink Communications, which simply put the display on the street and "just left it there." The story continued: they aimed a video camera at the bus shelter to see if people would try to break the glass. Sure enough, people lined up to try. They kicked it. They hit it. There were a few flying sidekicks and even some construction workers with steel-toed boots. The glass never broke.
The stunt only lasted one day, and the product at the center of the stunt was not bulletproof glass, but 3M's Scotchshield security window film. 3M's website describes the product as: a protective film that reinforces glass to protect against shattering and break-ins.
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