Powell's realization that she could leverage her corporate content creation skills on her own LinkedIn account transformed her career, allowing her to earn money unexpectedly.
Her successful posts on LinkedIn, sparked by observing the shifting social media landscape, enabled her to secure lucrative partnerships, enhancing her overall income significantly.
The income from her LinkedIn activities has become essential, helping her cover personal expenses like her mortgage and utilities while she builds her business.
Although her total income this year hasn't exceeded her previous full-time salary, it has surpassed her earnings from The Em Dash Co. in the past year.
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