The holiday season is a key period for retailers, with sales expected to grow by 4.5% this year following last year's 4.8% increase.
Effective holiday marketing campaigns include developing holiday-themed products, email discount codes, social media promotions, and unique gift guides to capture shoppers' attention.
Incorporating festive elements into your branding, such as updating website visuals and utilizing holiday-specific content marketing, can enhance customer engagement during the season.
Retailers should consider innovative strategies like timed holiday drops and in-store events to attract customers and create memorable shopping experiences.
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