30 Under 30 Marketing & Advertising 2025: The Young Founders Using Fintech, Social Media And The Power Of Partnerships To Boost Brands Big And Small
Briefly

In the next five to ten years, every brand will become a fintech company in the backend. They have to, and they have the opportunity to do so. It's net new revenue in these brands' balance sheets.
Brands today must adapt to new trends and technologies to stand out from increasingly saturated markets. The 2025 Under 30 list spotlights those innovative founders and marketing executives creating the biggest growth engines.
Gökçe Güven believes the future of marketing lies in customer rewards. That's why she launched Kalder, a fintech-marketing platform that offers clients white-labeled loyalty programs.
Tobi Gbile has led collaborations like Gap x Cult Gaia to attract young customers, showcasing how legacy brands can innovate through partnerships.
Read at Forbes
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