Automated campaigns enhance relevance for target audiences and boost marketing productivity, which should lead to improved bottom-line performance. However, many teams struggle to achieve expected ROI.
You must balance your investment in technology with investments in knowledge and expertise for your team. Relying solely on technology can hinder your effectiveness in digital marketing campaigns.
AI is a valuable tool, but expertise is not just about data consumption; a marketing team must know how to interpret and act on metrics effectively.
Marketing teams must not only report on metrics but also dive deeper into what those metrics indicate about subscriber interactions to optimize automated campaigns.
Collection
[
|
...
]