Sadé Muhammad, CMO of Time, noted that despite declining print revenues, the magazine has found ways to make its print business efficient and profitable, stating, "Advertisers still appreciate that too."
Nandi Howard from Essence highlighted the importance of brand extensions, mentioning that they not only diversify revenue but also grow audiences, as seen with Essence Fest and their partnership with Refinery29.
Stephanie Wu from Eater discussed the significance of launching its first mobile app, stating that it and other brand extensions need to retain the editorial sensibility that defines Eater's brand.
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