3 steps to an authentic brand: Identity, intention and implementation | MarTech
Briefly

A true marketer asks uncomfortable questions that reveal hidden truths. They make clients (whether internal or agency clients) squirm with questions like: What's the real reason you exist - not just what you sell? What's your biggest fear about your brand? Who are your competitors that you genuinely admire and why?
Building a fortress takes time, deliberation, and a steadfast commitment to the 'why'.
Read at MarTech
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