27% of SMBs Fail at Customer Follow-Up-Here's What It's Costing Them

"According to a new report, about half of all SMBs get more than a quarter of their annual sales during the holiday season, making it imperative to engage holiday customers effectively."

"A surprising statistic from the report is that 27 percent of consumers say they never hear from an SMB again after a purchase, indicating a disconnect between SMBs and customer retention."

Read at Lifewire