Digiday managing editor Sara Jerde noted, '2025 will be the year of the Twinkies, the cockroaches, TikTok potential ban, and third-party cookies,' reflecting significant trends.
Tim Peterson, joined by Jerde and Seb Joseph, examined the industry's developments, emphasizing that marketers must navigate the ripple effects of 2024's chaotic changes.
As the industry faces upheaval, e.l.f. Cosmetics has established an entertainment division, e.l.f. Made, aiming to enhance engagement through diverse content related to gaming and more.
TripAdvisor's Matteo Balzani discussed the firm’s expanded programmatic strategy, showcasing the need for adaptability in marketing as digital landscapes continually evolve.
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