Collabstr's annual report reveals a promising future for the influencer marketing sector, predicting substantial growth to $22.2 billion by 2025. Notably, the creator economy is on track to expand from $191 billion to $528.39 billion by 2030, indicating a 22.5% CAGR. There has been a 93% increase in user-generated content creators, demonstrating a shift towards everyday influencers. Females continue to dominate this space, yet male creators earn significantly more. The report also notes the emergence of AI-driven content as a key trend in the industry.
The influencer marketing industry is set to grow 12.12% to $22.2 billion in 2025, with the global creator economy projected to reach $528.39 billion by 2030.
This year's report highlights a 93% year-over-year surge in user-generated content creators, illustrating the increasing power of everyday influencers.
Despite females holding a 70% market share in influencer marketing, male creators are paid an average of $83 more, highlighting ongoing pay disparities.
As creators evolve from entertainers to entrepreneurs, the industry faces dynamic shifts, particularly with the rise of AI-supported content and influencers.
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