"Cyber Monday was a day for splurge purchases with luxury handbags and apparel categories seeing incredible growth," said Caila Schwartz, Salesforce's director of consumer insights. "Throughout the weekend, retailers sweetened their discounts, enticing shoppers to wait for better deals before making purchases on higher-ticket items."
"Early discounts were strong enough that many consumers felt comfortable hitting the buy button earlier on during Cyber Week, with Cyber Monday becoming 'last call' for shoppers to take advantage of big savings on popular items."
Adobe Analytics found that Cyber Monday 2024 was the biggest online shopping day of all time, bringing in $13.3 billion in U.S. online sales alone, edging out their own prediction.
According to Salesforce, Cyber Week, combining both digital and in-store sales, amounted to $76 billion, reflecting a 7% growth overall in U.S. sales.
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