Major League Baseball (MLB) has reached a significant agreement with the German apparel company Strauss, marking a major shift towards increased advertising in the league, especially during the postseason.
The newly established partnership will ensure that all teams implement visible advertising on their helmets starting in the postseason and continuing through the 2027 season, underscoring a growing trend in North American sports.
This agreement reflects MLB's strategy of embracing commercial partnerships, which have become more common among major North American sports leagues, as evidenced by jersey and helmet advertising practices in the NBA, NHL, and MLS.
The implementation of Strauss ads on helmets and in minor leagues represents a broader industry shift towards integrating brand visibility directly into the athlete's gear, making advertising a core component of sports branding.
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