The upcoming Super Bowl is poised to attract record viewership, with an all-time high for 30-second commercial rates at $8 million. The Kansas City Chiefs, akin to the Cowboys in polarizing popularity, are set to play against the Philadelphia Eagles. Last year’s Super Bowl saw 123.4 million viewers witness a dramatic overtime win for the Chiefs. Advertiser participation from tech companies reflects national trends, with OpenAI making its debut with a ChatGPT ad. Overall, the event continues to be a significant cultural touchstone, shaping media narratives and audience engagement.
Last year’s record audience of 123.4 million viewers watched the Chiefs top the 49ers in a narrow 25-22 victory in only the second Super Bowl overtime game in history.
The Kansas City Chiefs are the new team you love to hate, and that could be fuel for another Super Bowl ratings record.
The influx of tech companies pushing their new technologies helped drive the price of some 30-second ads up to $8 million for Fox.
Each year’s crop of advertisers says something about what’s going on in the country, and 2025 will be no different.
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