The LIV Golf, PGA Tour merger shows why sports is so good for image washing
Briefly

(Suhaimi Abdullah / Getty Images)

Sometimes sports isn't just about sports.For decades, athletic events have been used to launder the images and reputations in a tactic called "sportswashing." Whether embraced by a company or a nation with a regressive policies, sportswashing has particular allure, experts say, because it works.
Read at Los Angeles Times
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