The 97th Academy Awards experienced a notable increase in viewership, reaching approximately 19.69 million viewers, representing a five-year high and a 1% increase from the previous year. The ceremony resonated particularly with younger audiences, especially those aged 18-34, who preferred watching via mobile devices and computers. Additionally, the event set records on social media, with over 104 million interactions, suggesting a heightened engagement compared to other television shows this season. This demonstrates the Academy's effective outreach and appeal to a younger demographic, positively impacting the awards' overall viewership.
The 97th Academy Awards ceremony attracted approximately 19.69 million viewers, which represents a 1% increase from the previous year, reflecting a resurgence in interest.
Younger audiences, particularly those aged 18-34, played a significant role in boosting viewership this year, signaling a shift in how people consume television.
The Oscars generated over 104 million social media interactions, showcasing its significant impact on social engagement and interest in the awards show.
This year's ceremony achieved a five-year high among various demographics, particularly among adults aged 18-49, indicating a successful strategy to reach younger viewers.
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