"Ballpark range, what does it take to become a household name?" Dregs One asks the lawyer... Phoong drops the bomb. "It's different for every city, but when we first started off, maybe a few hundred thousand dollars a year. Now we're at a few million. Because we're expanding." This highlights her remarkable growth and investment in advertising over the years, showcasing the significant financial commitment behind her recognizable brand presence.
"Right now, we're hitting about $3 million," she said. That's just for billboards. It doesn't include TV ads, adverts on the sides of buses or ads in baseball stadiums.
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