The CNN film "Breaking the Bird" explores Twitter's journey from promising microblogging platform, created by co-founders including Jack Dorsey, to a significant player in communication. Initially celebrated for its appeal among celebrities and politicians, the service faced notorious reliability issues, exemplified by the 'fail whale' phenomenon. As Twitter's influence grew, its early idealism shifted, leading to a more critical perspective on its societal role. Dorsey's eventual ousting as CEO reflects the tumultuous history of a platform that once captivated millions, revealing the complexities of social media innovation amid changing cultural expectations.
Dorsey, who became Twitter's first CEO, came up with the idea of letting the site enable users to update each other on their thoughts, doings and feelings in real time.
Although that feels - and in no small measure because of Twitter - like a very long time ago.
The only problem was that the site was - please allow me to summarise some of the technical terms here - a piece of rubbish.
It was the loudest platform and the saddest little business, says the tech journalist Kara Swisher.
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