The UK's financial ecology has undergone a significant transformation, with younger investors now playing a pivotal role in the stock market. Generation Z and millennials have moved from being perceived as disengaged to actively participating in the investment sphere, particularly through equities, ETFs, and alternative assets. This shift is powered by technology that facilitates easy access and educational resources. Data indicates that a significant portion of new investors since 2020 are under 35, seeking autonomy through digital platforms, robotic advisors, and AI analytics, contrasting with older generations who relied on personal financial advisors.
technology, mobile-first design, and simple access to educational resources, this new wave of investors is seeking more control, transparency, and personalization.
This self-service approach has generated demand for systems providing complete tools free from the traditional overhead of established companies.
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